Brand films, enrollment campaigns, campus stories, and social cutdowns for charter schools and school networks — storytelling video that helps families see who you are.
BRAND FILM · ENROLLMENT CAMPAIGN · CAMPUS STORIES · SOCIAL CUTDOWNS
This page is for marketers, enrollment leads, and communications teams at charter schools and school networks who need films families will actually watch — not for students looking for a CTE video class or classroom pathway.
Parallel 40 produces marketing and enrollment video for schools. We do not teach student video production. If you run enrollment, brand, or campus storytelling for a charter network, you’re in the right place.
Campaign hero films plus cutdowns built for enrollment windows — so the story shows up where families already look.
A good enrollment funnel sends each follow-up when it’s supposed to go out, so nobody on your staff has to remember the schedule. We can build this for your school: the forms, the texts and emails, and the alerts that tell your team who to call today.
Brand films, enrollment campaigns, campus stories, and social cutdowns for charter schools and school networks — storytelling video that helps families see who you are.
Most schools start with a brand film, enrollment or recruitment campaign pieces, campus and program stories, and social cutdowns — all part of Parallel 40’s live video inventory.
A monthly conversation with Jeff Rice on flex-based personalized learning.
Independent study and flex-based schools pull families from every line on that list. The trouble is that most school marketing talks about the school and skips the reason. “Personalized learning” doesn’t mean much to a parent whose kid cries before school every morning.
Lots of parents have never heard of independent study or flex-based learning, so somebody has to explain it in plain talk. A short video or a podcast episode can do it in a few minutes.
From the first week of school to graduation, we film the moments your families care about. Your story keeps showing up long after the enrollment push ends.
When you want a steady stream — not a one-off — we can keep campus stories on a repeatable rhythm.
Springs Charter Schools wanted families to see their school videos — not lose them in one long film that sits on a hard drive.
Parallel 40 built a steady stream of short campus stories: each school’s program filmed, cut for phones and YouTube, captioned and titled, and posted on a schedule so parents keep seeing new work.
Four films from this work — a program film plus short campus stories on the Springs YouTube channel.
APLUS+ needed to get the word out about the benefits of public California charter schools. We worked together to produce and distribute a winning podcast formula.
APLUS+ (The Association of Personalized Learning Schools & Services) runs a monthly conversation on flex-based personalized learning, hosted by Jeff Rice. Together, we created a strategy to keep episodes and social clips moving on a steady schedule.
Parallel 40 built the show identity for EVERYTHING Flex-Based Learning: cover and vertical art, channel avatar, YouTube banner, episode thumbnails, and title cards — with the APLUS+ mark locked into the frame. We also handle ongoing production so new episodes and social pieces keep shipping.
A monthly conversation with Jeff Rice on flex-based personalized learning.
What a parent checks online before they reach out, and a simple test that shows where families give up.
The real reasons families start looking, and how to find your top ones from your own intake forms.
What to film, when a phone is enough, when to bring in a crew, and how to plan a story first.
Where to post, what to post and how to explain a school model parents have never heard of.
What a parent should see without scrolling, and the small things that cost you families.
Offers worth a parent's name, and why a shorter form gets more of them.
Who owns each new lead, plus a day-by-day plan for the first two weeks.
Tours, info nights, a phone-friendly enrollment form and the weeks after a family says yes.
Eight numbers from first visit to first day, and a monthly check to fix one leak at a time.
Most parents are already invested in choosing your school by the time they call. This guide shows you how to be the school they pick, and how to keep them from drifting off before they enroll.
Discovery call or email — we’ll reply with a clear next step.
How schools find parents and help them enroll. Most parents are already invested in choosing your school by the time they call.
